Serrano, a previous manager for Abercrombie and Fitch detailed the companies hiring procedures: Companies need to do what ever they can to stay current and to continue to make money and this is just one way they could go about it.
This hiring technique opens up a floodgate of potential discrimination accusations and lawsuits. Overall having an attractive staff that represents the company brand will most likely benefit a company in the terms of selling more clothes.
It is easier in the long run to hire employees based on their experience and qualifications for the job rather that hiring based on company image and appearance because they will avoid allegations of discrimination.
Companies try to hire based on their perspective of what potential customers will find attractive. Hiring based on looks can get companies into hot water because so many people can find discrimination in their hiring practices and patterns.
I think that this technique works for some shoppers; I also know that some shoppers do not really care about the appearance of the employees as long as they are getting good service.
Companies should have the right to hire employees who they feel are well suited for their company. Companies are in the business to make money and in this competitive industry should be able to do what they need in order to make money and stay relevant.
Companies can avoid all of this mess and scrutiny if they just practiced fair hiring techniques that do not involve only image and how well they represent the brand in an attractive way.
He feels that hiring employees that represent and embody the store they work for may encourage more people to shop at that particular store. This is where companies can get into trouble and sticky situations.
It is illegal to discriminate against people based on their age, sex, or ethnicity. But the practice is spreading to new industries and is now a common hiring technique in the clothing industry. Major stores that apply to a younger demographic such as Abercrombie and Fitch, Hollister, and American Apparel have been hiring employees based on their looks and how well they represent the brand in order to attract more customers.
Marshall Cohen is a senior industry analyst with the NPD group, a market research firm. However, hiring based on looks and company image can lead to discrimination allegations. Serrano also stated that they were instructed to hire these attractive people in the mall if they accepted regardless of how qualified or experienced they were.
Companies think that having attractive people working with the customers will make them buy more clothes and will bring in more potential shoppers.
They will tend to put the most attractive employees in the front of the store putting away clothes or helping customers while they place what they think as the less attractive employees in the back of the store where they are not as easily seen by customers.
The company is targeting customers that are more concerned with looks and are somewhat superficial. These companies feel that having an attractive and relatable staff will draw in customers.
Fashionable employees with catch the attention of shoppers and will create a more enticing environment for shoppers. Having attractive employees who represent the company image in stores have a good chance of attracting more people to the store because people will want to shop in stores where they can relate to the employees or are attracted to the employees.In the article, “Going for the Look, but Risking Discrimination,” the author Steven Greenhouse states that many retail companies are continuously searching for workers who are “sexy, sleek or simply good looking” to enhance the image of the company.
Jul 13, · ''If you're hiring by looks, then you can run into problems of race discrimination, national origin discrimination, gender discrimination, age discrimination and even disability discrimination,'' said Olophius Perry, director of the Los Angeles office of the Equal Employment Opportunity Commission, which has accused several.
Sep 06, · Going For The Look, But Risking Discrimination In the article titled, Going for the Look, but Risking Discrimination, by Steven Greenhouse states that many retail companies are continuously searching for workers.
Going for the Look. Going for the Look In Marshal Cohen argument responding to Steve Greenhouse article, “Going for the Look, but Risking Discrimination,” Greenhouse argues that companies only hire people for their looks and not for their experience.
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