The organization should also ensure that it advertise all its services through various media services that will meet many customers with an aim of convincing them to prefer their services as compared to those if other organizations.
As one of the largest credit card companies, they receive a great deal of attention in the press.
In the second quadrant, American Express is required to evaluate its businesses with an aim of identifying their Swot analysis of american express vs in the business.
How to Implement the Recommendations American Express should ensure that it will have the best media that will offer correct information of all the services offered by the organization. Limit Risk — Taking steps to limit risk, and becoming a leaner company could help the company to become even stronger.
On the other hand, American Express should identify its weaknesses to ensure they solve their weaknesses in time before competitors realize it.
This should be done thrice in a year to minimize the cost and increasing profit. We will write a custom essay sample on American Express Matrix Analysis or any similar topic specifically for you Do Not Waste HIRE WRITER When evaluating the strength of an organization, organizations such as American Express should ensure that all the strengths of that organization are listed and more so it should ensure that all the profitable projects are well funded so as to ensure the set goals are achieved which will ensure profitability of the organization Sharp, The type of reward system company has, attracts the Swot analysis of american express vs towards the company and makes it a growing Regulations — Tighter regulations and government intervention could make the financial services industry much less profitable in the future.
For instance the organization should ensure all the services are f quality that will facilitate in attraction of many customers in all parts of the world. Comparison of the my recommendation with those of the organization American Express has plans to establish some more companies in other parts of the world which compares with the recommendations offered for the next three years, since it is recommended that the organization should establish other branches in different areas with an aim of attracting a large market share.
In addition, American Express cautioned that tough times may be ahead for There are many recommendations that it has to consider for the next three years. This will also ensure there are improved products as well as services offered to the customers which will make the organization attract a large market share.
Innovation The company name speaks for itself and the history of the innovation has been well-known. Global Presence The global presence of the company has made it recognizable throughout the world.
Recommendation of the strategies of the firm that need to be followed for the next three years The firm should ensure there are set strategies that will be used in ensuring increase in productivity in terms of travel services. For progress in the business, organizations should also ensure that all the threats are identified to ensure the management is at a position of identifying other business organizations that are a threat and may remain to be competitive in the market.
The advertisement process should also be made through media that is accessed by many customers. The management should also ensure the weaknesses are identified in time before the organization starts making losses in its sales. Advantages of SWOT Matrix SWOT Matrix is an important tool in every organization since it is used to evaluate all factors that ensure productivity of the organization towards the attainment of the set goals.
Management An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. Grand strategy matrix is an instrument used by the organization in ensuring that there are developed strategies that the organization will follow so as to ensure there is achievement of the set goals which will result to increased profitability.
American Express should exercise all the four quadrants of the Grand Strategy Matrix so as to ensure they remain competitive in the market.
Size - The credit crunch has caused American Express to take measures to limit their default rate and minimize losses.
The organization should consider the opinion offered by the management that will enable them increase their productivity rate. The information of the organization should remain private and confidential to only the management of the organization to ensure there is no disclosure of information to other competitors.
This quadrant allows an organization to concentrate on the existing market so as to ensure they attract more customers with an aim of earning more profit Fred, In this case American Express need to only settle in one range of business that is, travel business with an aim of prospering in all parts of the world.
This could be a tremendous plus for them when the economy begins to recover, and customers have fewer choices in the industry. Many of the financial products have been pioneered that they take today which can be priced at premium and have been in alacrity to enhance services delivery.
With its multiple and diversified products and services it can offer a better economic package for its customers as well as for employees at discounted rates.
For instance it helps the organization to identify activities that needs to be incorporated in t6he business operations that will have it productivity increased.
Recommendations for the firm to follow for the next three years For the American Express to remain competitive in the market and attract a large market share, it should ensure that all its travel activities are well managed so as to ensure there are no dissatisfaction of the customers.
Established inChina UnionPay is the bankcard association in China. The second advantage is that the matrix is effective in the business operations and the knowledge is instilled in the management of the organization which facilitates them in achieving the set goals as well as making the travel business effective to its customers.
This will increase the number of customers served as well as the places in which the organization operates.
If consumer spending is off, as it is right now, and credit is tight, profits will be down. Second advantage is that the process may lack structured information to have all the activities handled effectively.
American Express is one of a number of credit-card companies suffering through the current credit crisis New York-based American Express, which is expected to report its financial results Jan. American Express also considers partnership with other organizations which will enable it to be more productive in the travel industry.
The recommendation of advertising also compare with that of American Express since they have a plan to identify online services to attract many customers. For instance the process of recruitment of new staff should be conducted without discrimination.American Express's Competitors, Revenue, Number of Employees, Funding and Acquisitions killarney10mile.com American Express is a financial services company offering credit, corporate and charge cards and insurance products for.
SWOT Analysis of American Express vs. China Essay American Express vs China John Doe MGT/ Management 8/10/15 Unknown American Express vs China American express has developed a strategic plan to create new business in China and an operational plan to hire highly talented executives in China as well.
American Express Company serves consumers, small businesses, mid-market companies, and banking institutions around the world as a payment, network, travel, and publishing company. It offers credit cards, travelers checks, prepaid gift cards, expense management services, travel reservation advice and booking, foreign exchange.
Doing a SWOT analysis helps you get a “big picture” view of a situation before you undertake anything new. It can be useful before launching a new product line, expanding your geographic market, choosing a new location or developing your marketing plan for the coming year.
American Express SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page. Analysis of American Express also includes its USP, tagline/ slogan and competitors American Express Company SWOT Analysis | Competitors & USP | BrandGuide | MBA killarney10mile.comDownload