Timberland boots marketing plan

Guidelines for the monitoring process are as follows: The basic guidelines for monitoring each of the goals are as follows: Strategies for this target market include: Also, a growing concern about health in society has created a push for more people to get outside and exercise—any many people have found a new hobby in hiking and other outdoor activities.

Timberland Boots are most likely in the maturity stage of the product life cycle. Track online coupon code redemption rates for customized orders, and gather consumer information at the point of sale via credit card swipes.

Monitoring Procedures will be carried out by individual project teams, each responsible for monitoring the success of the company in achieving the above goals.

Offering a fully customizable boot helps combat some of the limitations of our lines, however, a custom boot is more costly to make, and therefore commands a igher price. Quarterly reviews of sales?

In addition to the distribution channels used for the market, we plan to offer our line of footwear in stores that provide footwear for the entire family, such as Shoe Carnival and Famous Footwear, and select Target stores nationwide.

Timberland boots have not only been made famous because of their quality, but also because of social trends3. Initially, our youth products will be offered at a slight discount to comparable footwear. As the competition grows stronger, Timberland continues to be on top by innovating and providing top-quality products at a fair price.

Marketing Timberland Boots I. We plan to continue our premium pricing strategy.

Timberland Boots Marketing Plan

In order to continue our success, we must continue to provide consumers with the quality of product they have come to expect from our brand, while continuing to innovate new products to ful? The target market is predominantly male, but we have begun offering more feminine styles to better suit consumer demand.

In order to maintain the quality of our product, we need to continue to acquire high quality materials, which cost more, and carefully crafting our product takes more time. Distribution for this target market will be similar to the strategy used for the target market, with offerings in family oriented or discount stores.

This target market will tend to be active youth that need fashionable and sporty shoes and clothing. Launch a series of customer-facing ads to promote awareness of new athletic shoe line and remind consumers of the features and bene? Continued innovation within the industry suggests potential, and as a result, the company needs to continue to invest in research to be able to create new materials and technologies to build better boots and diversify product offerings 7.

This is evidenced by the intense competition between brands like Timberland, L. Bean, Columbia, and Wolverine Worldwide. Increase diversity of products offered by expanding color choices and styles, with a focus on making our products look more feminine. The constant evolution of technology allows us to continuously improve our products and our communication with consumers.

Each team will be responsible for determining what changes may need to be made to the plan, product, or strategy to further its success.


Target Market B and Market Speci? Timberland boots are made to last—we thoroughly test each product to ensure that our consumer receives a product that will last for years.

Timberlands have become a pop culture icon of sorts—the brand has been mentioned in rap lyrics and made popular by celebrities. Not only are we now competing for market share, but also to ensure that our product is fairly priced in relation to other competitors and in the online marketplace.Sep 07,  · Timberland has revamped everything from its product design to marketing to merchandising strategies.

And data science provided the fuel and the framework for each of its changes. Timberland strives to do the right thing for our products, the outdoors and the communities where we live, work and explore.

Work Boots & Shoes Insoles & Hats About PRO Find a Store Toe Type Guide Made for Women we plan to serve anotherResult: 56, hours. Engagement. Goal 80% Employees Engaged In. TImberland Marketing Plan - Free download as PDF File .pdf), Text File .txt) or read online for free.

A marketing plan for Timberland, introducing a new product. Collaborated with a team to examine competitor profile, marketing mix, external analysis, and advertising implementation. Designed by me.5/5(9). Timberland Boots I. Executive Summary A.

Although competition has been particularly? erce the past few years, Timberland boots has been able to maintain market share and remain a power player in the industry.

In order to continue our success, we must continue to provide consumers with the quality of product they have come to [ ]. The marketing identity crisis ultimately confused consumers, failing to make clear enough what set Timberland apart.

“The fact that we didn’t. Marketing Plan: Timberland Boots I. Executive Summary killarney10mile.comgh competition has been particularly fierce the past few years, Timberland boots has been able to maintain market share and remain a power player in the industry.

Timberland boots marketing plan
Rated 3/5 based on 90 review